University of Southern California

Currid Analyzes Obama's Impact on Fashion

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January 6, 2009

McClatchy Newspapers quoted Assistant Professor Elizabeth Currid in a story about Barack Obama's personal style. The historic nature of Obama's presidency, his iconic status in youth culture, and the viral marketing of the president-elect as the personification of cool have helped ensure that he will have a lasting impact on the world of fashion, Currid said.