University of Southern California

Currid Maps Out Social Hot Spots in L.A., New York

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May 5, 2009

Christian Science Monitor highlighted "The Geography of Buzz," a study by Assistant Professor Elizabeth Currid. Currid and a colleague at Columbia University tracked geo-coded photos from Getty Images to create heat maps charting the most socially active hubs in L.A. and New York. "A sense of place has always been fundamental to everything that happens in the world," Currid said. "And all this new technology only highlights that idea: geography is basic to the way we live."