University of Southern California

Ferris Dissects Celebs' Impact on Post-Katrina Charity

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August 27, 2009

CNN interviewed Professor James Ferris about New Orleans-directed philanthropy after Hurricane Katrina. Katrina has generated ongoing charitable interest partly because of the 24-hour news coverage the disaster received, some of which was fueled by celebrity response, Ferris said. "Obviously, that's one of the assets that a celebrity brings to an endeavor. It gets attention; it gets name recognition," he noted. Ferris is director of the USC Center on Philanthropy and Public Policy.