September 13, 2009
The Riverside Press-Enterprise quoted SPPD Senior Fellow Sherry Bebitch Jeffe in a story about Inland Empire political candidates eschewing the word "change" in their campaigns, fearing voter burnout after President Obama's campaign. "Bottom line, he won, so it made the slogan appealing," Jeffe said. But as Obama's popularity numbers continue to slip and his policies come under increased fire, the risk of backlash for candidates attaching themselves to the slogan is higher, Jeffe said, especially in conservative areas of Riverside and San Bernardino counties
The Riverside Press-Enterprise quoted SPPD Senior Fellow Sherry Bebitch Jeffe in a story about Inland Empire political candidates eschewing the word "change" in their campaigns, fearing voter burnout after President Obama's campaign. "Bottom line, he won, so it made the slogan appealing," Jeffe said. But as Obama's popularity numbers continue to slip and his policies come under increased fire, the risk of backlash for candidates attaching themselves to the slogan is higher, Jeffe said, especially in conservative areas of Riverside and San Bernardino counties